Our Business Model

Our Education Franchise Client Base Is Built on Networking & Referrals

Grassroots marketing is at the core of Class 101 referrals. Our college planning franchise also receives many customer referrals due to our high close rate of 90%. We often work with entire families — once one student has a college success story, parents will hire us to work with their younger children.

Networking Is the Key to Success

Our ideal franchisee is someone well-connected in their community, although someone with networking skills is also a great candidate.

As part of our extensive franchisee training and support, we help franchise owners build the skills they need to develop a strong network of referrals through professional organizations.

Our corporate team also provides guidance on securing new clients through:

  • Events – Webinars, and in-person events such as “5 Secrets of Making College Affordable,” Free Practice ACT/SAT tests, Back to School and more are some of the ways our franchisees get new clients. Once parents and educators attend our events, they are sold on the services we provide.
  • Chambers of Commerce – Area chambers of commerce are excellent resources through regular meetings and other networking opportunities, such as after-hours mixers.
  • Local BNI chapters – BNI is the world’s largest business networking organization and is an excellent resource for referrals from other local business owners.
  • Niche markets – Youth ministry, organized sports, Scouts, band, homeschooling groups— these niche markets in which franchisees may already have established relationships make excellent resources for potential clients.
  • Area high schools – Networking with local high school counselors and teachers is a great way to build business.
  • Referrals – Once we have worked with a family, they tend to use Class 101 for their younger children and tell their friends. We offer referral incentives and sibling discounts to make this an attractive option.

Further Marketing Support

While community involvement is important, other marketing efforts have grown to be a successful avenue for us. Social media, email marketing, and national campaigns help expand our brand into our communities. This helps build additional touchpoints that turn leads into clients.

Class 101 is a great option for any entrepreneur looking for a franchise opportunity in the education sector. Reach out to us today to learn more!

A Few Words from Current Franchise Owners

  • “We created 12, 24, and 36 month plans. I'm really happy to say that the goals we've set, we've so far met and exceeded those. We hit our one year goal for enrollment at four months. We see just great success coming after that.”

    - Karen Derosa
    Owner, Dayton , OH
  • “I started looking for franchises that dealt with education because I knew I was passionate about education and wanted to help students [...] That's when I found Class 101. Witnessing the interactions that were happening with students, I told my husband tha”

    - Tracey Childs
    Owner, Mobile , AL
  • “We knew Class 101 was right for us. We just felt like God had gift-wrapped it and put it on a silver platter for us. Class 101 gave us the tools that we lacked as individuals to help kids and to actually make money while doing it.”

    - Kim Stegemoller
    Owner, Bloomington , IN
  • “Joining the Class 101 family has been one of my best decisions. Not only are we providing a much-needed service to our community, but we are also building strong relationships with our Class 101 students and families.”

    - Sara Lutz
    Owner, Western , KY

Our Awards

  • Top Low-Cost Franchise
    Top Low-Cost Franchise
  • Silver Award for Established Franchise
    Silver Award for Established Franchise
  • Top 100 Game-Changer Franchise
    Top 100 Game-Changer Franchise

Ready to impact students in your community? 

Have questions about how the works? Give us a call or fill out a form to speak with an attorney.

Get started today!

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